Behind every business across Minnesota and in Hastings are real people — owners, employees, and families — showing up every day to keep the lights on and serve their neighbors.

February is one of the toughest months of the year for many businesses and organizations. From February 22 - 28, we’re inviting community members to show up for the places that show up for us — the stores, restaurants, venues, and other community spaces that are part of everyday life.

When you support your community, the impact is real and immediate. Your dollars help cover payroll, pay the rent, and keep familiar doors open. They support local jobs and the places that make your neighborhood and community feel like home.

Every purchase made in the community during this week creates real impact, helping doors stay open, our neighbors stay employed, and organizations stay rooted right in your community — and across Minnesota.

The Real Impact, Real People, Real Community campaign is powered across the state by Minnesota Retailers, Hospitality Minnesota, local chambers of commerce, cities, neighborhood organizations, statewide associations and more! See the leadership steering committee here.