The Hastings Chamber will be hosting a Lunch & Learn seminar on The Power of Online Marketing with guest speaker Roger Sievers.
Businesses today need to understand the vast amount of data that exists about their customers and then leverage that demographic data to make powerful online marketing decisions. Roger Sievers has lead the charge in turning Rivertown Multimedia into a leading digital marketing company. He will provide an overview of how to use demographic data to make informed online business marketing strategies and provide cost effective ways to stay in front of your target market. He will also cover important metrics within Google Analytics, Facebook, and Twitter to show how they can help define a profile of your common customer.